Francisco Perezcano, BCE, Vice President, has over 25 years of software development experience, much of which has focused on healthcare applications. He was previously the Director of Software Architecture of Children’s Oncology Group (COG), which provided a strong basis in healthcare solutions using HL7 and related technologies. During his time at COG, he drove the adoption of a Remote Data Management System for clinical trials. This broad software development/integration experience continues today, using that knowledge to build and architect solutions to solve problems for customers on a regular basis. He also has held management position with Aptium Oncology, where he focused on mission-critical clinical applications, for Siemens Pharmacy, Softmed and Allscripts among others. Francisco, a graduate in Civil Engineering, previously worked on structural engineering applications, including seismic analysis and design of earthquake-resistant structures.
Joshua Friedman, BEE, DDS, Co-Founder & Board Chair is an acknowledged pioneer in light curing technology, with over 20 published and additional pending patents relating to dental instrumentation. In 1983, he founded Electro-Lite Corporation, which develops and manufactures high intensity ultra violet curing and NDT inspection equipment for a broad range of R&D and manufacturing applications in the medical, optical, automotive, and aerospace fields. In 1993, Dr. Friedman founded Demetron Research Corp., which he later sold to Sybron Dental, where he served as Sr. Vice President with responsible for acquisitions and R&D activities. Dr. Friedman is the President and founder of AdDent, Inc, a 17-year old Danbury, CT company that manufactures his most recent innovations in dental products. 

Our Team

Peter C. Raich, MD, FACP is medical director and advisory panel chair of Prosocial Applications. Dr. Raich is board-certified in Internal Medicine, Medical Oncology and Hematology and has over 40 years of experience in cancer patient care and clinical investigation. He is Emeritus Professor of Medicine at the University of Colorado Denver and Comprehensive Cancer Center and former Adjunct Professor of Psychology at the University of Colorado Denver and Colorado State University. Dr. Raich recently retired from his position as Chief of the Division of Hematology-Oncology at Denver Health Medical Center. His research activities include improving the informed consent process for cancer clinical trials, increasing minority participation to clinical trials, developing and testing decision support interventions for cancer patients, and evaluating patient navigation programs. With NCI funding, he has implemented several patient navigation and counseling programs for underserved patients with abnormal screening tests and with newly diagnosed breast, prostate and colorectal cancers, through the national Patient Navigation Research Program network. Also with NCI support, he has served as co-principal investigator on a multi-site research consortium study evaluating interactive multimedia patient information and decision support programs for breast and prostate cancer patients.

​Barry S Baer, BA, MBA, CPA, Colonel US Army (Retired) is Chief Financial Officer of Prosocial Applications. Colonel Baer is a full time financial management operator and advisor with extensive experience as a Chief Financial Officer, Secretary and Treasurer of public, private and not for profit entities including Max Katz Bag Company (Indianapolis, IN),  Ecotality (Phoenix, AZ), Mind and Life Institute (Hadley, MA) and NeoMedia Technologies (Boulder, CO). He served in the US Army for over 26 years. After retiring from the military, he served as Director of Public Works for the City of Indianapolis. While living in Indianapolis prior to moving to Boulder, Colorado in 2003, he served as Treasurer and Chairman of the Community Centers of Indianapolis and as a member of the State of Indiana Unemployment Insurance Board of Directors. Colonel Baer is currently Treasurer of his water district in Boulder County, CO, Chairman of the Board of Veterans Expeditions and President of Congregation Har Hashem. Colonel Baer holds a BA and an MBA from the University of Colorado and is a CPA (inactive-Indiana).
Nagesh "Dragon" Bashyam is chief technology officer of Prosocial Applications. Mr. Bashyam serves as chief architect/subject matter expert for the U.S. Office of the National Coordinator of Health Information Technology (ONC), where he coordinates industry representatives in the development of standards and protocols for health information exchange. He advises the U.S. Census Bureau about cross-platform mobile infrastructure and software and enterprise solutions for survey instruments and data collection, continuing in his role as architect for the 2010 U.S. Census. He has previously architected and coordinated large-scale implementations of regional health and behavioral health information exchanges, business analytics solutions for hospitals, security accreditation of multiple data centers according to NIST 800-53 FISMA guidelines and control systems that plan, route and optimize train traffic for Norfolk Southern Company.

Advisory Panel

Syed N. Asad, MD, FACP, a board certified nephrologist, is a medical graduate of Osmania University, Hyderabad, India. He completed his postgraduate medical residency and fellowship training in nephrology at Nassau University Medical Center, East Meadow, NY in 1974 and was a full time faculty member for fifteen years as well as Clinical Associate professor of Medicine at SUNY Stony Brook until 1998. While establishing dialysis facilities on Long Island, Dr. Asad served as medical director of the Davita dialysis clinic, senior attending nephrologist at Huntington hospital, chair of the quality assurance program, and advisor to the inpatient utilization review, writing treatment protocols, templates and effective patient care rounding tools.

Mark Israel, MD is a Professor of Pediatrics and of Genetics, and the Director of Dartmouth's Norris Cotton Cancer Center. An internationally distinguished cancer physician and translational scientist, he specializes in the molecular and cellular biology of brain tumors. Early in his career, Dr. Israel was recruited to the National Institutes of Health, where he rose to head the Molecular Biology Section in the Pediatric Branch of NCI. He then became the Kathleen M. Plant Distinguished Professor and Director of the Preuss Laboratory of Molecular Neurooncology at University of California, San Francisco. In 2001, he was recruited to Dartmouth to assume the leadership of Norris Cotton Cancer Center. He has authored more than 200 peer-reviewed papers and received the Farber Award for outstanding contributions to neuro-oncology. He serves on the Executive Committees of the Association of American Cancer Institutes and the Foundation for Advanced Education in the Sciences, as well as the Scientific Advisory Boards of several foundations and Cancer Centers, and serves on the editorial boards of several leading scientific journals. Dr. Israel was elected to the American Academy of Physicians in 2007.

Anna Orlova, PhD is Visiting Associate Professor at the Division of Health Sciences Informatics, Johns Hopkins School of Medicine (SOM) and Associate, Johns Hopkins Bloomberg School of Public Health. She is also a Clinical Associate Professor at the School of Public Health and Health Sciences, University of Massachusetts, Amherst. Dr. Orlova is a member of the Johns Hopkins SOM's Executive Committee for the National Library of Medicine's Training Program on Health Sciences Informatics and the NLM/Robert Woods Johnson Foundation Public Health Informatics program. She started her informatics career at the All-Union Institute of Scientific and Technical Information in Moscow, Russia where she led the development of large-scale information systems on industrial wastes. Her informatics interests are in the areas of the Electronic Health Record Systems (EHRS) applications for public health and health information technology standards.

W. "RP" Raghupathi, PhD, LLM is professor of information systems in the Schools of Business, and adjunct professor of law in Fordham Law School, Fordham University, New York. He is the Director of the Fordham Center for Digital Transformation and Academic Program Director for the M.S. in Business Analytics degree. He is co-editor for North America of the International Journal of Health Information Systems & Informatics (IJHISI) and has guest edited a special issue of Topics in Health Information Management (1999) and a special section on healthcare information systems for Communications of the ACM (1997). He was the founding editor of the International Journal of Computational Intelligence and Organizations and has served as an Ad Hoc Editorial Review Board Member, Journal of Systems Management of the Association for Systems Management. Prof. Raghupathi has published 38 journal articles, numerous conference proceedings, abstracts , book chapters, editorials and reviews focused on health information technology, translational medicine, health analytics, and public health.

Amnon Shvo, PhD, is Research Associate, Department of Information Systems, and University of Haifa. He specializes in health informatics and worked at IBM Research Lab in Haifa in years 2000-2014. Dr. Shvo co-founded and chaired the Medical Informatics Community in IBM Research and headed the IBM worldwide program on healthcare & life Sciences standards. He established and chairs two professional working groups: (1) the IMIA Working Group on Health Record Banking and (2) the EFMI Working Group on Translational Health Informatics. He has been leading key standardization activities: he established and co-chairs the HL7 Clinical Genomics Work Group and is a co-editor of the Clinical Document Architecture (CDA), Continuity of Care Document (CCD), the Family Health History (Pedigree) and the Genetic Testing Report (GTR) standards. Dr. Shvo specializes in longitudinal and cross-institutional Electronic Health Records and is a pioneer of the Independent Health Record Banks vision. He has written more than 60 papers in peer-reviewed books, journals and conferences, and has delivered more than 100 presentations in peer-reviewed conferences and in other venues.

Our team is committed to the development of consumer--facing information technology that overcomes the dangerous fragmentation of healthcare records.

Elaine A. Blechman, Ph.D. is founder and president of Prosocial Applications and Professor Emerita of Psychology, U. of Colorado. Dr. Blechman's early research on behavioral medicine, supported by the National Institute of Mental Health and the National Institute of Drug Abuse, resulted in seven books and over ninety peer-reviewed journal articles and book chapters. Her more recent interest in the role of health information technology in patient and provider behavior led to her service as first co-chair of the consumer empowerment technical committee, ANSI/HIMSS Health Information Technology Standards Panel, board member of the Public Health Data Standards Consortium, and participant in the Trillium Bridge, US-EU Health Information Exchange initiative. Dr. Blechman created Prosocial's family of cloud-hosted, patient-centered SmartPlatforms™, SmartPHR®, SmartEHR®, and SmartHIE®. Her most recent innovation is the SmartPHR® Health Aware mobile app for people coping with arthritis, cancer, CP, diabetes, heart disease, MS, pain, stroke and other challenges.